SalesIntel
APRIL 25, 2024
Once you’ve identified the companies showing buying signals, you can leverage LeadCoverage’s powerful demand generation tactics to build a tailored multi-channel messaging strategy focused on educating and informing your target audience — addressing their specific needs and pain points. You launch the campaign and….
Metadata
SEPTEMBER 14, 2020
Orchestrate sales and marketing processes around this buyer journey, at an individual level a goal beyond getting the campaign out the door–be able to measure and optimize launched campaigns to see where you need to adjust the messaging What is Perpetual Demand-Generation? . “Achieve more with less.”
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PureB2B
MARCH 23, 2021
Adobe was interested in knowing more about its clientele and expanding its market past the clickthrough. However, what is often overlooked is the sales opportunity you gain in a webinar – webinar marketing is an ideal platform for connecting with customers and pitching your services and products to an audience.
markempa
FEBRUARY 25, 2013
To paraphrase Peter Drucker, the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. How well you’re able to do this is measured in marketing KPIs like conversions and clickthrough rates, but those need to be translated into what matters most to CEOs: More leads.
Customer Experience Matrix
JANUARY 20, 2009
Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.
ViewPoint
DECEMBER 8, 2011
Chris is an experienced technology business development & marketing executive, with deep domain expertise in the areas of online and inbound marketing, strategic alliances, demand generation, and corporate development/M&A. Chris originally published this post on November 14, 2011, and it is republished here with his permission.
Madison Logic
AUGUST 31, 2023
It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. A consistent dialogue between cross-functional teams and C-level executives keeps all boats rowing in the same direction.
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