41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . This answers the question: "What is the total revenue generated by marketing activity?". .
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