Liveintent
AUGUST 9, 2022
You’ve saturated the channel, which will only make your cost-per-acquisition (CPA) increase. This is because they’ve mastered the process of building brand awareness and increasing their brand equity. After all, what happens once you’ve targeted everyone on Facebook aged 18-35, for example?
QuanticMind
JULY 12, 2019
But often the best keywords have a lot of PPC competition, and targeting too many highly competitive keywords will use up your budget quickly, leading to a high cost per acquisition (CPA) and poor performance overall. Is their CPA acceptable for your marketing goals? Start by identifying your highest cost keywords.
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QuanticMind
JUNE 23, 2019
Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. This software uses Natural Language Processing (NLP) to estimate the value of long-tail keywords/product groups. Custom goals and metrics. Anomaly detection.
Outbrain
MARCH 19, 2020
Also, given the surge, we found that marketers utilizing Programmatic or Video campaigns are experiencing heightened performance given the automated bidding process of Programmatic and engaging ad experience of Video. Though be sure to keep an eye out to ensure your bids don’t negatively impact your CPA. Traffic Is More Premium.
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. And I take it a step further and then build out a report that shows how the "converted" leads are moving through the sales process. Email Clickthrough % (as a grade of topic depth, content format). Cost-per-acquisition (CPA, ideally under target $). MQL-->SAL %.
QuanticMind
MAY 11, 2018
We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one. As mentioned above, optimizing your ads integrates well into the ad creation process when you use the right tools.
QuanticMind
OCTOBER 24, 2017
A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Uncapped budgets lead to cheaper CPCs and more clicks, which drive higher CVR at lower CPA. Therefore, they aren’t ideal for campaigns with strict CPA goals.
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