Hubspot

MARCH 19, 2020

A/B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or types of CTAs. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. Test different newsletter formats.

Marketing Automation Services 67

Marketing Automation Services Tools Top of Funnel Trigger Marketing 67

Hubspot

OCTOBER 22, 2014

INBOUND 2014 was not short on good content. Out of all his tips, Matt said this was the one that prompted the biggest response of, “I can’t believe I didn’t think of that!”. 4) Short subject lines increase open rates. If that means providing sales with some talking points or other enablement content, so be it.

Response Rate 28

Response Rate Email Marketing Clickthrough Click Rate 28

Outgrow

JULY 18, 2022

Did you know that consumers are more likely to buy if they come across content that’s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues ! To kickstart things you can learn to create personalized interactive content on Outgrow. Helps Create Better Content.

Personalization 52

Personalization Examples Planning Top of Funnel 52

Hubspot

MAY 1, 2013

As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that''s interesting and relevant enough to make them want to learn more. Design Your Email Surveys for Maximum Response Rate.

Clickthrough 28

Clickthrough Click Rate Response Rate Customer Surveys 28

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. Response rate?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Terminus

OCTOBER 30, 2017

The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Inbound marketing relies on lead generation — driving as many leads as possible using gated content, events, and so on. Meet the ABM Masters. View the webinar now.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Hubspot

DECEMBER 26, 2012

Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Hubspot

JUNE 26, 2018

Only 20% of leads that are sent directly to sales are qualified , meaning they need to be nurtured via email and great content. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Lead Nurturing: Delight your customers with content that can help them succeed in their goals.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! All these issues have caused almost all of us to completely ignore what’s going on to the side, or above, or below, or on top of, the content we are trying to view.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Hubspot

SEPTEMBER 24, 2019

Post your best blog content. Post your most compelling visual content. If you want your business' content to reach consumers, having a presence on Facebook is a given. If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a "Very responsive to messages" badge.

Paid Content 78

Paid Content Facebook Tips Work Management 78