Martech

FEBRUARY 24, 2022

Execute a simple campaign with an email, mailing list and landing page. See a report showing email opens, clickthroughs and landing page conversions. See a report showing web traffic and/or specific leads from an email campaign. ROI dashboards and reports at the organization and campaign levels.

Marketing Automation Services 110

Marketing Automation Services Marketing Management Vendors Marketing Automation 110

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " These people should receive content and communications tailored specifically just for them.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

MARCH 19, 2020

A/B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or types of CTAs. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. Test different newsletter formats.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

markempa

AUGUST 19, 2013

David Kirkpatrick : Email marketers are being told to employ aggressive database hygiene on email subscription lists, engage in tactics such as micro-segmentation to individualize and customize the content in email campaigns, and begin emphasizing mobile form factors in email design to encourage engagement with campaigns on mobile devices.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Outgrow

JULY 18, 2022

Did you know that consumers are more likely to buy if they come across content that’s personalized? Yes, creating engaging and personalized content can help you boost your sales and your overall revenues ! To kickstart things you can learn to create personalized interactive content on Outgrow. Helps Create Better Content.

Personalization 52

Personalization Examples Planning Top of Funnel 52

Hubspot

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified , meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101