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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. damphoux : Tom Barrieau of IDC admitted he has twitter envy. annekeseley : " sales 2.0

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Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

conference. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. karlgoldfield : #sales20 is apparently being blocked by twitter we want to Tweet. Warren Buffet.

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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. That''s obviously a different audience.

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How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Webinars, conferences, and meet-ups are great for finding inspiration—and when the audience asks questions, those are gold you can mine for your content, too. Listen to your audience on social media. Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through.

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Social media is dynamic, and your content strategy has to be as well. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. Twitter made GIFs more interactive with the “scrub” effect, which lets the viewer move the mouse back and forth for cool effects.

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The ultimate guide to running a successful social media campaign

Sprout Social

There are three engagement metrics that are universal among the major social networks: Clicks: Users are only going to click on content that interests them. If you experience high clickthrough rates, your content is intriguing enough for users to want to see more, meaning that your content is effective. Yes, really.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

That was a huge step, but still many marketers were focused on clickthrough rates and cost-per-click versus tying their marketing efforts back to core metrics such as the rate targeted individuals converted into customers and the return on investment specific to each campaign. Lesson Learned: Continuous is the new campaign.