Everything Technology Marketing

AUGUST 8, 2012

Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent). Here is another sneak preview of the new B2B Content Marketing Report that will be released later this month.

Tactics 100

Tactics Advertorials Content Marketing Case Study 100

Everything Technology Marketing

FEBRUARY 21, 2010

In part 4 of his lead generation checklist, Brian Carroll highlights some of the key points for defining your leads - click here to read the article. The definition of the lead dimensions also acts as the standard for rating leads and determining whether they are sales ready or need more nurturing by marketing.

Lead Generation 100

Lead Generation Leads Lead Marketing Qualified Leads 100

Everything Technology Marketing

JUNE 22, 2010

Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.

Social Media 100

Social Media Customer Surveys Peer-to-peer Media 100

Everything Technology Marketing

JUNE 12, 2010

I put together an overview of the key dimensions of B2B marketing that I see changing (see below, click image to enlarge). It is easy to not see the forest for the trees when you are focused on the daily challenges of program execution. So let's take a step back and look at the big picture.

B2B Marketing 100

B2B Marketing Planning B2B Marketing 100

Everything Technology Marketing

JANUARY 3, 2010

Click here to read the complete post. Unless both sales and marketing teams work hand in hand and agree on the lead generation goals, process, and qualification criteria, your lead gen money and efforts will go to waste.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

JUNE 19, 2010

Here are the preliminary results for this question (click chart to enlarge | n = 176). We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago.

Customer Surveys 100

Customer Surveys Tactics Webinar Metrics B2B Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

Last click attribution" alone won’t cut it anymore and will need to make room for more comprehensive ways to show the combined impact of marketing tactics on buyer decisions. Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100