Act-On

NOVEMBER 7, 2023

But Delivery Rate is just one aspect of a holistic approach to email deliverability. Focusing only on delivery rate omits important aspects of your email program that contribute to your overall health and reputation as a sender. A holistic approach to deliverability takes more than delivery rate into account.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

DealSignal

APRIL 3, 2023

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. For marketing teams, inaccurate data means that campaigns they’ve worked hard on may not even reach the right or relevant people.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. For marketing teams, inaccurate data means that campaigns they’ve worked hard on may not even reach the right or relevant people.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Litmus

DECEMBER 13, 2021

Read on for six ways you can set yourself up for privacy-proofing success (or jump ahead below): Increase collection of zero-party data. Track engagement with metrics other than open rates. Steer away from dependence on opens and geolocation. Increase collection of zero-party data. Double opt-in (DOI).

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Zoominfo

APRIL 17, 2018

There are three main factors that contribute to a bad email reputation: High bounce rates : An email “bounce” means that the message was not delivered, usually signaling an invalid email address. Poor engagement : A large number of recipients do not open or click your emails. Manage bounce rate.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Porch Group Media

JANUARY 10, 2023

According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate? This guide will cover what email deliverability is, why it matters, and how you can improve your email deliverability rate so you can start crushing your KPIs, engaging your customers, and generating more sales.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

DealSignal

JANUARY 25, 2023

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. But, in order to personalize messaging, you need fresh, accurate data to work with. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

NOVEMBER 27, 2018

In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). And, if your subject line and email copy don’t align, recipients may feel misled—which leads them to click out and move on with their day. lower click-through rate.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SalesIntel

JUNE 2, 2021

Your email marketing platform has a lot of data from previous campaigns. You know who opens your emails, what type of device they are using to read your email, what time of day they open them, what links they click on, and where they are when they receive them. This raises the open rate and ROI of your email campaign.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. And amongst the open rates and click-through successes, we inevitably see that some portion of our list bounced back. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

OCTOBER 3, 2017

Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs. Both teams need to be accountable for the end 'conversion' rates. Don't just talk about click-throughs or open rates. MaconRaine | Managing Director. . .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97