Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Publishers track performance and get paid for results.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Martech Advisor

NOVEMBER 13, 2019

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. Table of Contents: What Is Cost Per Click (CPC)? Click Fraud and Ways to Avoid It.

Cost Per Click 51

Cost Per Click CPC Lead Ranking Cost 51

Martech

OCTOBER 19, 2022

Table of contents What is programmatic advertising? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Ease of use.

Advertising Agencies 121

Advertising Agencies Paid Content Cost Per Thousand Advertisements 121

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. Look out for content thieves and copycats.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Contently

APRIL 18, 2017

That inconsistency forces publishers to guess what’s working, what’s not, and what’s just flat-out illogical. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. If you’re a little more advanced, maybe you focus on the time users spend on a page.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Brightedge

MAY 7, 2021

SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your pages more easily discoverable to users and search spiders, and providing unique information or helpful resources through content planning on topics that searchers are looking for.

SEM 69

SEM SERP SEO Lead Scoring 69

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100