Paul Gillin

JANUARY 24, 2013

Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. He blogs at PaulGillin.com and NewspaperDeathWatch.com.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2010

But 65% of people are classified as visual learners. Does your website have personality or does it read like a research paper? Are you using all the available tools? Many business websites are heavy on text, which may have been all that was available when the site was built. Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

Without unique URLs, visits are simply classified as “direct traffic,” meaning that the source could be a forwarded e-mail, bookmark or an address typed into the browser. Market share research; awareness research; media citations; analyst research. Attitudinal research; growth rate; media citations; copycat competitors.

ROI 50

ROI Paid Content Social Marketing Webcast 50