Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. But 65% of people are classified as visual learners. If you’re interested in social marketing, start with the social part. Tags: B-to-B marketing website. Clients are sometimes frustrated by this. Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

APRIL 28, 2011

Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. Write in Pictures. Brill did a little extra work to make his point a lot more powerful.

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