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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

Instead of targeting your audience with ads, it allows your customers, clients, and others who are important to your business, to find you organically. Here are some easy wins that will have the biggest positive impact in the shortest amount of time. Keyword + search intent.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. Ad Chickadee ? link] MyCrowd.ca

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Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

Parse.ly

The set of entities we use comes from Wikidata, a project closely linked with Wikipedia. Thus, the kinds of entities we can detect in our content are the kinds of things that have Wikipedia pages written about them. However, there’s an added benefit — Wikidata is actually an ontology.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Things got a bit tricky when Google had to explain that the Mobile-First Indexing process would not necessarily be bad for desktop-oriented content, but all of Google’s shifting and positioning eventually validated my long-stated belief: That Mobile-First Indexing is not really about mobile phones, per se, but mobile content.

SERP 50
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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. That’s an impressive result, but it isn’t a return. The cumulative value is also very strong.

ROI 50
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

On a more positive note, we also assembled a database with many success stories. Grudin, 1994; DeSanctis & Gallupe, 1987) has classified technology as to how well it supported different task types and different configurations of local and distant workers. Wikipedia uses community vetting in a different way. Definition.

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Overstock - botched migration or clever business move?

Kevin Indig

According to Overstock: “ More than 600,000 items, primarily in the bed, bath and kitchen sectors, have been added to the new website.” Google already understands the change: When you Google “overstock” today (August 7th), BBaB ranks in position #1, and Google lists the BBaB Android / iOS app.