Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

MAY 3, 2016

Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices ( click here for a more detailed definition from HubSpot ). You can use Google Analytics to measure bounce rate if you are not doing so already. What does your content look across devices?

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Convert

JUNE 2, 2022

If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. On the other hand, if you discover some patterns through slicing and dicing random segments, it is critical to ensure that a sufficient sample size is available. Let’s find out!

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

TrustRadius Marketing

JULY 14, 2022

The number of times your ad is clicked is divided by the number of times your ad is seen (called an impression). Google Analytics. Special Note : Google Analytics free version (aka Universal Analytics) has switched to Google Analytics 4 as of July 1st, 2022. For more information about Google Analytics 4 go here.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Moz

SEPTEMBER 29, 2019

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right? Tactic #1: How to compete against HubSpot. HubSpot is a giant on the internet — they dominate the SERPs.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Hubspot

NOVEMBER 6, 2018

To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. Display Ads/Paid Media Metrics. Click-through rate.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

ClearVoice

MARCH 26, 2021

A series of strategic Google searches and some good ol’ due diligence, sifting through results to uncover trends, works well in most cases to give you a quick lay of the land. By adding a space after your URL, followed by a keyword term, you’ll be able to see which of your pages ranks highest for that term. If you omit www.

Analysis 111

Analysis Paid Content Top of Funnel Content 111