Breaking down BookTok: What brands can learn from this social-literary phenomenon
Sprout Social
JULY 18, 2022
How 3 brands are promoting popular BookTok recommendations on TikTok. If you were in junior high school during the early 2010s, you probably saw this title getting passed around your homeroom class by a devoted group of young adult (YA) fiction fans. Popular BookTok books are a major opportunity for literary brands. urbabykenz.
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