Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. The problem here may be that the independent email service providers (ExactTarget, Responsys, Vertical Response) are relatively small companies themselves, so it might be hard for them to make a substantial investment. These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Obtaining the right database is a whole different beast.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

JANUARY 22, 2018

Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad. When you’re dealing with B2C or B2B verticals, and across, we support over a dozen different industry verticals at Conversica, but we’ve done a lot of research.

Marketing AI 65

Marketing AI Top of Funnel Work Management Enterprise Management 65

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

6sense

AUGUST 24, 2017

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. The permeation of predictive past just enthusiasts and visionaries into new industries and verticals can be attributed to the real, measurable results that businesses are witnessing.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48