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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad. When you’re dealing with B2C or B2B verticals, and across, we support over a dozen different industry verticals at Conversica, but we’ve done a lot of research.