Customer Experience Matrix

JULY 22, 2010

Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Obtaining the right database is a whole different beast.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Dotdigital.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. But for that specific role, we felt that she didn’t have enough sort of vertical deep experience. But at the same time, it’s like, yeah, but we’re more about demand generation.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52