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Marketing + Technology + Management – Hype = MarTech

chiefmartech

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot. Beta rates expire August 26 — save $250 on all-access tickets now.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey. 6sense struck me instantly because of how clearly differentiated the product is.

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16 marketing automation platforms your organization should consider

Martech

This includes cross-channel, multi-touch and multi-wave campaigns. Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

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B2B Category Creators Episode 5 Transcript

Metadata

But for that specific role, we felt that she didn’t have enough sort of vertical deep experience. And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean? But we bring world class speakers. She’s rocking it.