Buyer Need, Class, Eloqua and Verticals

Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

AUGUST 24, 2017

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. The permeation of predictive past just enthusiasts and visionaries into new industries and verticals can be attributed to the real, measurable results that businesses are witnessing.

Top of Funnel

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B2B Category Creators Episode 5 Transcript

Metadata

FEBRUARY 16, 2021

But for that specific role, we felt that she didn’t have enough sort of vertical deep experience. We need categories, so that we know how to compete. But we bring world class speakers. He founded Eloqua. And originally, she came in to interview for another role, which was our head of product marketing.

Enterprise Management

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B2B Marketing Zone

Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

B2B Category Creators Episode 5 Transcript

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