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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. DiscoverOrg – Has depth of data for verticals, locations, and contacts. New Customers: Using “Search” as Buyer Intent Signal. Identified ideal buyer intent keywords.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. The permeation of predictive past just enthusiasts and visionaries into new industries and verticals can be attributed to the real, measurable results that businesses are witnessing.