Oktopost
OCTOBER 19, 2020
As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. Remember conferences and events?
LeadSloth
SEPTEMBER 24, 2009
If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. SAGE Publications, one of the presenters at the conference, has many business units with different marketing needs. Make Sure You Have Enough Leads. Choose Your Products and/or Business Unit.
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The Effective Marketer
JUNE 23, 2009
Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.
Webbiquity
FEBRUARY 16, 2016
5 B2B Lead Generation Stats and Facts. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. MediaPost ). Direct Marketing ). MediaPost ). Iconsive ).
chiefmartech
APRIL 5, 2017
It was entered into The Hackies essay contest for the upcoming MarTech conference. To support advertising and lead-nurturing management, we integrated predictive analytics and multi-channel attribution tools (Infer and Bizible) with a content management system (DNN Evoq) and CRM systems (Salesforce and Marketo).
The Effective Marketer
MARCH 22, 2012
If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Best in class companies are auditing their assets.
The Effective Marketer
JUNE 21, 2009
Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.
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