Litmus
SEPTEMBER 20, 2022
Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Revenue per email (RPE). Revenue per subscriber (RPS).
Litmus
JULY 8, 2021
Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. List growth and churn rate. Inactivity rate. Subscribe to Litmus emails to get your regular dose of email inspiration, tips & tricks, and the latest trends & insights—right in your inbox.
Litmus
JULY 20, 2021
There’s a reason many call the open rate a vanity metric. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Here’s how to calculate CTOR: Click-to-open rate = (number of emails clicked / number of emails opened) x 100. Every time.
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