Churn Rate Conversion Rate Privacy Protection Tips 
Litmus
SEPTEMBER 20, 2022
Email list size or growth rate. Conversion rate (CVR). Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in.
Litmus
JULY 8, 2021
In the short term, email metrics like conversion rates and revenue demonstrate the direct value of sending a campaign. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Inactivity rate.
Litmus
JULY 20, 2021
There’s a reason many call the open rate a vanity metric. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Here’s how to calculate CTOR: Click-to-open rate = (number of emails clicked / number of emails opened) x 100. Every time.
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