Litmus

SEPTEMBER 20, 2022

Email read rate/read time. Spam complaint rate. Churn rate. If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Revenue per email (RPE). Revenue per subscriber (RPS).

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Litmus

JULY 8, 2021

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. List growth and churn rate. Inactivity rate. While still useful in some cases—like measuring interactive emails , awareness, or readership—you’ll want to start looking at email engagement in new ways.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

JULY 20, 2021

There’s a reason many call the open rate a vanity metric. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Alternatively, you could look at churn rate which measures how many people are removed or suppressed from your email list.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137