Churn Rate Marketing Budget Privacy Protection Tips 
Litmus
JULY 8, 2021
Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. List growth and churn rate. Inactivity rate. Email analytics are powerful… and also dangerous.
Litmus
JULY 20, 2021
Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Unsubscribe rate.
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