Anything Goes Marketing

NOVEMBER 15, 2009

Of course, I did sift through over 1,000 tweets for trends as well the most memorable tweets. lauraramos : #EE09: Omniture measures conversion across channel and pipeline. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel. rhonda : @pteshima #EE09 ?'s

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Trend#1: The Blogletter is Coming - Actually, it's Already Here. For those that are thinking "email is email - how can it change?", keep reading.

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Anything Goes Marketing

SEPTEMBER 20, 2008

Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. The other shift I've seen is to use multiple channels as part of a well laid out plan. For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords.

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Anything Goes Marketing

SEPTEMBER 13, 2009

It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Multi-channel Metrics. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect.

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Anything Goes Marketing

OCTOBER 30, 2007

for every dollar spent on it so there is a downward trend here. In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email. Can you really prove marketing's effectiveness based on click-throughs?

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Anything Goes Marketing

APRIL 7, 2010

If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers. Consider adding RSS feeds from these channels directly to your emails (an oldie but goodie: Latest Trends in Email Marketing: RSS and Calendar Reminders ).

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Anything Goes Marketing

MAY 8, 2006

I have a few channels on the go with a few in the case of an emergency when Bush is on TV. I wanted to show you the latest on advertising trends that demonstrate that online adverting continues to rise while TV advertising is declining. There's always the sports ticker thank goodnes.

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