KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. At the time, 28% of respondents admitted that social media marketing is their department’s weakest skill. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. This is opposed to just staying with their existing channels with high returns. This is compared to 23% who said the same about the channel back in 2021.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

JUNE 3, 2021

Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. As a result, new research shows that more are going to be dedicating larger portions of their budget to this channel in the near future. Investing More in Social Media Marketing.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. When it comes to social networks that B2B marketers want to learn more about, LinkedIn was cited by the majority of respondents (71%).

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

AUGUST 10, 2022

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. In the year ahead, most B2B marketers (52%) claim that they intend to increase their budget for social media.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

JUNE 22, 2022

Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Marketing teams, in particular, ranked social media as their top channel for video distribution. B2B Buyers’ Growing Preference for Video Content.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MAY 13, 2021

As marketers look for new ways to reach out to their target audience, many of them are turning to social media marketing. Revenue and Social Media Marketing. This is not the first batch of research to suggest that marketers have had problems in terms of measuring the impact of their work with social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 7, 2022

Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. in particular, social media (32%) has also been the top channel for demand generation over the last 12 months.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Balancing Paid and Unpaid Marketing Channel Investments.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. goes toward social advertising, while 9.8% goes toward social advertising, while 9.8% Specifically, 10.1% is dedicated to search advertising. Specifically, 10.1%

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. And it works especially well on social media.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts), suggesting that many are still turning to this familiar channel.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 21, 2021

Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels. This is followed by paid search/ads , organic search , and social media. Overall, 29.7%

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

KoMarketing Associates

APRIL 7, 2021

Many marketers have already integrated social media into their overall marketing plans. Most respondents (47%) said that social media was the most problematic channel in terms of measurement. However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue.

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. one year later.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. This is all despite the fact that the majority of marketers (64%) stated that they have a specific plan for generating leads from social media in place.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

DECEMBER 11, 2019

As more marketers turn to social media to drive people to their organizations, new research suggests that it continues to grow as an effective channel. Compared to the previous year, social media visit share increased by one percentage point, indicating that it continues to grow as a channel.

Social Media 156

Social Media Marketing Report Paid Search Agency Social Marketing 156

KoMarketing Associates

JANUARY 22, 2018

Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Marketers and the ROI of Social Media.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Incorporate Influencer Marketing for Social Media. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JANUARY 14, 2020

marketers shift toward digital media, new research shows that they are increasingly turning toward social media as a means of retaining and gaining customers. 18%) now goes toward social media. This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 Social Media Marketing and Its Overall Effectiveness.

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

SEPTEMBER 19, 2018

Executives have a wide range of marketing channels to turn to in order to achieve their key objectives. However, new research suggests that marketers are most frequently turning to social media to meet their goals. Mission Control Marketing recently published the “Which Marketing Channels Lead to Sales?

Social Media 138

Social Media Marketing Report Social Marketing Media 138

KoMarketing Associates

FEBRUARY 6, 2019

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

Social Media 145

Social Media Customer Surveys Social Marketing Media 145

KoMarketing Associates

SEPTEMBER 5, 2019

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic. Forty-eight percent utilize social to increase community engagement, and 46 percent use it to grow their brand’s audience.

Social Media 124

Social Media Social Marketing Studies Media 124

KoMarketing Associates

SEPTEMBER 4, 2018

As marketers continue to implement new tactics into their strategies, new research suggests that social media is playing a more prominent role. percent of marketing budgets was going toward social media. percent of their budgets on social media. Social Media as a Marketing Channel.

Marketing Budget 122

Marketing Budget Social Media CMO Customer Surveys 122

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 16, 2019

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. These statistics suggest that social media is continuing to pay off for marketers who integrate it into their strategies.

Social Media 122

Social Media Marketing Report Traffic Social Marketing 122

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120