Tony Zambito

OCTOBER 25, 2010

  Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.    Determining how buyer interactions collectively will shape buyer experiences that cultivate the loyalty and trust that Brian Solis mentions and creates subjects of experience as Paul Greenberg states. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

DECEMBER 12, 2010

  The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  .  Buyers are asking for better experiences and better solutions. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

NOVEMBER 1, 2010

These monumental shifts occurring are calling for organizations to think differently and to design buyer experiences that create long-term buyer retention and buyer loyalty.     In the Buyer Experience Innovation framework, the design of buyer experiences is one of its most important elements. 

Design 100

Design Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

NOVEMBER 1, 2011

  Compounding perceived risks is the increase in choices as mentioned in my previous article as well as new social channels to explore.    This new mishmash of complexity, choices, and new channels causes a much higher degree of uncertainty on the part of buyers.     Follow @TonyZambito.

Purchase 100

Purchase Correlation Barriers Sales Qualified Leads 100

Tony Zambito

NOVEMBER 8, 2010

Ease of Support : The buyer experiences a level of support, support channels, and support expertise that is well designed and unmatched in their industry. Socialization : The buyer experiences peer-to-peer opportunities, community engagement, image enhancement, and unencumbered bilateral loyalty.

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

OCTOBER 18, 2010

B2B complexity has a robust chemistry of sales, content marketing, partners, and channels that all provide various touchpoints in the assessment phase.  .  Understanding this phase in detail can lead to creating consistent research experiences yet tuned to the potential different perspectives.    How?

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

OCTOBER 4, 2010

  It also provides a platform for communicating to the organization just how to think in terms of providing loyalty creating B2B buyer experiences.   The advent and rise of engagement channels related to digital marketing and social media has made this undoubtedly a perplexing issue for many B2B leaders. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100