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Smart Data: New Compact Consumer PLUS File!

AccuData

Compact Consumer PLUS offers a wide variety of options for finding just what you need, such as: Buying Activity Data: Items Purchased, Dollars Spent on Purchases, Total Orders and Unique Number of Companies Purchased From. Census Tracts and Block Groups. Sport Types – Baseball Basketball, Soccer, Football, etc.

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A guide for finding product-market fit

Lenny's Newsletter

Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market. It’s instead a gradual process of finding fit with larger and larger segments, as Jori Lallo , co-founder of Linear , describes: “PMF has been so gradual; I might even say.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. So how do you keep your business out of that one-third segment? But is your loyalty program working? Source: Boloco.

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7 Customer Loyalty Programs That Actually Add Value

Hubspot

According to the 2011 Colloquy Customer Loyalty Census , of the $48 billion worth of perceived value in reward points and miles distributed by American businesses annually, one-third goes unredeemed by consumers. So how do you keep your business out of that one-third segment? But is it working?

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

12) The retail apparel industry has the highest proportion of active members (39% opened or clicked an email within 3 months), followed by the business publishing/media general (34%), travel/hospitality travel services (31%), and retail general (30%) segments. Source: eConsultancy 2012 Email Marketing Industry Census ) Tweet This Stat.

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What is customer experience and why does it matter?

Martech

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Sales being transparent about pricing. Websites that are slow to load.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Census department figures. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. During the last-minute holiday rush, shoppers who are reassured their precious presents will arrive in time are more likely to buy—regardless of pricing wars. And nearly 51% of the U.S.

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