Remove Case Study Remove Media Remove Press Remove Wikipedia
article thumbnail

Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

Role of Press Releases in ranking higher in SERPs. Obtaining the right media coverage to help boost your small business. PR credibility vs social media credibility. Organic ways of gaining media coverage. We had some amazing insightful conversations with Mickie and here’s what we discussed about – 1.

PR 52
article thumbnail

The Ultimate Guide to Internet Marketing

Hubspot

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. The answer is internet marketing. Here’s how to build an email list from scratch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Terminus Acquires GrowFlare to Give B2B Marketers the Data They’ve Been Missing

Terminus

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. From there you can find brand new accounts that match up to your customers, the new product you’re launching, the vertical-specific case study you’re about to drop, and so on.

article thumbnail

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. If you’re interested in the case study, please read on. Case Study: US Open Marketing.

article thumbnail

Fill in your entire social media timeline backlog

Biznology

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

article thumbnail

3 Tips to Help Content Marketers Understand Sales Cycles

Biznology

Photo credit: Wikipedia. Press releases. Social media. Case studies. Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. How-to videos. Endorsement. White papers. Middle of the Funnel. The following content can be used: Ebooks.

article thumbnail

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. The media type at the opposite end of the scale is "earned media."