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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In most cases, marketing and sales teams are only able to cover a fraction of their market, and this means that only a fraction of potential deals are being closed.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark Consulting

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Most systems integrate well with SalesForce.com, but also others. Add 5 points.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

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How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

I then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? How hard can that be, right? Turns out, it is pretty darn hard. Centralizing Content.

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How Marketing Reached Trusted Advisor Status at Pitney Bowes

Allocadia

It also means providing all marketing leads, department heads, and field marketers with data-driven guidance on the most effective and efficient way to spend their budget. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

There are more case studies and whitepapers out there than there is time to read them. The campaign, which culminated in a joint workshop by Microsoft and National Geographic in select Microsoft stores helping girls connect with successful women in STEM fields, was a huge success and helped garner over 3.5

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B2B Lead Management Market Heats Up

Online Marketing Institute

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Spending time in the field is a great idea but generally impractical to execute. They actually have their sales and marketing orgs aligned and working together. Thanks again.