How Marketing Reached Trusted Advisor Status at Pitney Bowes
Allocadia
APRIL 3, 2019
Connecting Revenues to Investments With the global, cross-business unit marketing budget consolidated into a single platform, the next focus was linking the investment data with marketing campaign results in Salesforce.com. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.
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