Zoominfo

NOVEMBER 22, 2019

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Understanding your account’s position in the customer journey can help craft your strategy.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Well, each account’s journey will go through some unique phases: Awareness.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Well, each account’s journey will go through some unique phases: Awareness.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120