The ROI Guy

MARCH 6, 2017

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 were low and considered less than successful for the enterprise market.

Enterprise Management 45

Enterprise Management Lead Scoring Lead Ranking Work Management 45

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., Juan Eloqua This witty campaign by Eloqua used the famed Juan Valdez model of a coffee grower. 19, 2010.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

SEPTEMBER 13, 2017

And delighted customers are your most powerful hidden sales force. Mark is the Founder and CEO of Influitive and he’s been a thought leader in the space of sales and marketing technology; a real innovator. One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link]. Get a demo.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link]. Get a demo.”

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

OCTOBER 27, 2015

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). Prioritize integrity.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

JANUARY 22, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Marketing AI 67

Marketing AI Top of Funnel Work Management Enterprise Management 67

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Marketing automation programs represent major investments in your business's sales and marketing strategy. Not all MA programs are created equal.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

ClearVoice

OCTOBER 28, 2019

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. However, this tactic is becoming less effective with time, as a few things are happening: Source: SnapApp. This is one time when you should push back on sales.

Top of Funnel 58

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 58

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. In the grand view, marketing, technology, and management are becoming inseparable.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

chiefmartech

JUNE 27, 2017

If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Michael Becker , managing partner at mCordis. Steve Sirich , general manager, Bing Ads, at Microsoft. But that’s just the beginning.

iCrossing 45

iCrossing Eloqua Godaddy CMO 45

Convince & Convert

JULY 15, 2016

It’s Jay Baer from Convince & Convert and welcome to another episode of Marketing Marvels, where I bring together some of the most interesting, fascinating and useful marketing technology in the world, we do a quick demo and I tell you who should buy this software. You think about top of the funnel. We try to find.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Metadata

FEBRUARY 16, 2021

Udi Ledergor: The second one was, and this one’s a little more subtle, we found ourselves in conversations with senior sales leaders, who were the only ones who were actually at power to get budget to buy a system like Gong. That’s a tactical thing for a large sales organization. That’s what she does for Gong.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52