ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Overall, it requires an understanding of the purchase process from the buyer's point of view. of pipeline to 13.2% of pipeline. F5 drives $38.70 in pipeline (vs.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. An understanding of the types of people/organizations who purchase from them and what their interests are in their roles and industries. The Age of Inbound.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

TrustRadius Marketing

NOVEMBER 14, 2019

Lead Nurturing: Emails can be triggered based on a predetermined campaign, and in a sequence that aligns with the customer’s purchase journey. For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

NuSpark Consulting

JANUARY 21, 2012

The original and best book on practical media planning and buying concepts and how to choose, purchase, and analyze all forms of media. The books is packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool. Advertising Media Planning, Seventh Edition. Jack Sissors, Roger Baron.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

The ROI Guy

MARCH 24, 2013

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Traditional white papers are likely the staple of your content marketing portfolio, and for good reason.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

SnapApp

APRIL 4, 2018

The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. This usually means a purchase timeline has been discussed, and budget and decision have been established. Purchase Journey Metrics.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I also wanted to spend more time with my wife, so I left the research world to get in the business world and joined a Bain & Company as a management consultant; from there I started Eloqua. I got the idea while I was at Eloqua. I was actually a Ph.D.

Work Management 319

Work Management Eloqua Marketing Management Paid Search Agency 319

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Determine what your subscribers do differently.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Televerde

DECEMBER 19, 2017

Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Part of our engagement involved helping this client understand different buyer personas and mapping out the decision points leading to a purchase. Read the manufacturing case study now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Heinz Marketing

SEPTEMBER 3, 2018

I’m sure there’s a Harvard Business case study on the WWE out there, somewhere. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. But the stories, the entertainment value, the fact that, quite frankly, it appeals to a widely diverse audience. It is fascinating to talk about.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Work Management B2B Sales 56

Webbiquity

OCTOBER 27, 2015

They need to be part of the marketing message and backed up by case studies and other proof (not just claims). HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). Turning customers into stark, raving fans of your brand or product is something that can’t be purchased. Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

FEBRUARY 20, 2014

According to the State of Content Marketing Report 2014 Survey Report by LookBook HQ and Oracle Eloqua, marketers are producing a lot of content. Blog B2B Marketing Buyer persona Buyer''s Journey Content creation content marketing Demand Generation demand strategy LookBookHQ Oracle Eloqua' How much content do we create?

Eloqua 100

Eloqua Content Buyer Personas Buying Cycle 100

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The second time they come back, you ask for their name.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Single Grain

AUGUST 21, 2014

Upon completion of the form, these new prospects can automatically be added to an email series that sends out construction project tips and case studies from past customers. Many marketing automation programs require the purchase of a separate onboarding package, though the execution of these sessions can vary widely.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? In short, avoid the use of the term “case study.”.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

chiefmartech

AUGUST 14, 2017

While each of them is leading a fantastic organization today, you might also recognize them as the marketing pioneers of the martech industry — previously Brian was the CMO of Eloqua, Jon was the CMO of Marketo, and Mike was the CMO of HubSpot.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Emphasis on "dynamic."

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

But this is not the first thing that most companies should be spending on unless you’re like in specific niches like security and other areas where you’re selling to niches within IT that do go to the analysts first before making a big purchasing decisions, you might want to consider those relationships early. He founded Eloqua.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52