Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? Like this post? Sign up for our emails here.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

KoMarketing Associates

JUNE 18, 2019

This is due to a myriad of reasons, but especially the fact that more time is being spent researching purchases and conducting a detailed ROI analysis. a purchase. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. What does this mean for B2B marketers? Establish Credibility.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined. That was down from 72% in the 2016 edition of the survey.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

The Lead Agency

MAY 25, 2023

When making a bigger purchase, you want to feel confident that you’ve weighed up your options and that the final product or service you’re going with is right for you. This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Allocadia

MAY 23, 2023

Box’s marketers create their plans in Allocadia, create purchase orders in Coupa, execute activities using Marketo and other systems, and record pipeline impact in Salesforce.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Martech

AUGUST 22, 2023

Buyers needed to know that Finish Thompson could help them at all stages of making an industrial pump purchase decision, from product design and manufacturing to installation, service and maintenance. Communications included a monthly newsletter with product and solution updates, testimonials, case studies and training materials.

Case Studies 75

Case Studies Case Study Studies Buy 75

Rev

JUNE 21, 2019

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. But wait… What is a Case Study?

Case Studies 114

Case Studies Case Study Studies Practices 114

Sales Engine

AUGUST 2, 2017

Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study. Why are they important?

Case Study 52

Case Study Case Studies Studies Work Management 52

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! The main takeaway: Providing all the content your buyers need to make a purchase decision will work in your favor when your product is top of mind when it’s time to buy!

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

SmartBug Media

JANUARY 21, 2020

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. A great case study can help solidify to your audience that you’ve been there and done that for similar types of organizations and would love to bring them in on the action.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. At this step, you would need to keep in mind your audience’s purchasing power, their demographic, geographic, and psychographic characteristics. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! As this interactive content case study tells you.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Case Studies 92

Case Studies Case Study Studies Work Management 92

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! So, users can directly go to the purchasing page or learn more about the product.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

B2B Digital Marketer

SEPTEMBER 28, 2023

Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

OutboundView

JANUARY 19, 2024

However, with only a small portion of the market actively seeking purchases, it’s important to consider alternative measures of success, such as the effectiveness of content shared, engagement in events, and quality of information collected. Redefining Success Metrics The traditional metric for SDR teams is the number of meetings set.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. Is it necessary to make the purchase even if the information isn’t helpful or accurate? The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

B2B Marketing Directions

NOVEMBER 29, 2020

One was a survey of 907 individuals who are involved in making business technology purchases for their organization, and the second was a survey of 227 individuals who work for technology vendors in a sales or marketing capacity. sources of information when researching potential purchases, up from 5.1 sources in last year's survey.

Purchase 98

Purchase B2B Vendors Case Studies 98

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Digilant

MAY 7, 2019

This isn’t due to a lack of effort, but rather the following disadvantages: Legacy CPG brands are not [yet] direct-to-consumer When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

KoMarketing Associates

JULY 17, 2019

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. Interestingly, content such as case studies (28 percent) and industry newsletters (24 percent) were at the bottom of the list.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Convert

NOVEMBER 2, 2022

What if we told you that you could increase your purchase rate and engagement (time on site) by double digits at +95% confidence levels by using video correctly on your e-commerce site? Shoppable videos allow site viewers to add products to cart or purchase products directly from the video. Check the entire case study below.).

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. “It’s not like you purchase the platform and you’re on your own. The post Case study: Why T-Mobile chooses Medallia for top-notch CX appeared first on ClickZ.

Case Study 74

Case Study Case Studies Studies SMS 74

Allocadia

APRIL 2, 2019

Box’s marketers create their plans in Allocadia, create purchase orders in Coupa, execute activities using Marketo and other systems, and record pipeline impact in Salesforce.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Buffer

JUNE 8, 2022

“Social media marketing is largely about the build-up to the event; there's no point in marketing on the day of the event, as it will probably be too late for customers to purchase in time. That being said, nobody wants to hear about Christmas in the middle of June.

Case Study 75

Case Study Case Studies Social Media Planning 75

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

When consumers are running low on shampoo, they often don’t purchase shampoo directly through a brand shampoo company’s website, but rather they make their purchase through a third-party seller online or in-store. Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Porch Group Media

FEBRUARY 18, 2020

[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM. 27% increase in purchase rate by nurturing first time customer journeys. CHALLENGES. Heavy local competition. New eCommerce players stealing market share. Lagging store traffic and sales (online and in store). Customer Data Platform.

Case Study 52

Case Study Case Studies First-Mover Advantage Studies 52

Porch Group Media

MARCH 31, 2020

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. Download our 2020 Purchase Intent Marketing Success Kit.

Purchase Intent 52

Purchase Intent Purchase Intent Case Study 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Past purchase of cloud-based software. My new book will share nine other cases, too. Competitive technologies installed. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80