Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

The Point

SEPTEMBER 17, 2014

After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • This article originally appeared in Demand Gen Report.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Findings The BDRs called these 18,000 leads and over two months and had live phone conversations with 1,216 of them.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. Once you have the results, choose the CTA with the highest conversion rate.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. Such a change may not seem that significant, but it can have a double-digit growth effect on your conversion rates. The core of any conversion is an exchange of value. Offer a Strong Value.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Moreover, they help in increasing click-through and conversion rates for your brand. . We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Optinmonster

JUNE 10, 2021

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. As one would expect, bounce rates, retention rates, and eCommerce conversion rates have also improved.” Remy Tennant sums it up best: “Sales are up 2.5x

Case Study 70

Case Study Case Studies Studies Conversion Rate 70

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

SmartBug Media

FEBRUARY 18, 2019

Here are 12 trust signals to boost your conversion rates: 1. Case studies. Case studies : The most commonly used trust signal are customer success stories. Testimonials: Shorter versions of case studies, testimonials provide a one- to four-sentence quote that quickly validates your brand.

Conversion Rate 84

Conversion Rate Conversion Privacy Policies Case Study 84

ANNUITAS

APRIL 9, 2015

Conversion rate is the crucial metric that ties leads to dollars, and can be the most critical indicator of the health of your entire Demand Generation Strategy. A low conversion rate may indicate that your lead scoring model needs to be tightened or that there is a disconnect between marketing and sales.

Conversion Rate 100

Conversion Rate Conversion Lead Ranking Demand Generation 100

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. Commerce Conversions. Moz: 21 Ways to Triple Your B2B E?Commerce

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

OutboundView

JANUARY 19, 2024

High-quality leads should have a higher conversion rate into actual sales, indicating effective initial screening and qualification by the SDR team. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

MarketMuse

AUGUST 22, 2019

Discover how ISSA used MarketMuse to transform their blog to generate revenue, build a high-quality audience, improve organic traffic, conversion rates, and engagement rates. The post ISSA MarketMuse Case Study appeared first on MarketMuse.

Case Study 40

Case Study Case Studies Studies High Quality Lead 40

markempa

OCTOBER 27, 2014

Improve your lead qualification process to increase “sales ready” lead conversion rates. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . By focusing more on the best prospects, your conversion rates will rise.

Conversion Rate 120

Conversion Rate Lead Ranking Lead Scoring Ideal Customer Profiles 120

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Social proof: Boosts Conversions. Social proof is a key component of conversion rate optimization (CRO).

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Convince & Convert

APRIL 15, 2014

Marketingexperiments.com did a very in depth experiment in how effective responsive sites were increasing mobile conversions, and they found no increase what so ever in conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? But how can this be? LoyaltyReward.co LoyaltyReward.co

Conversion Rate 146

Conversion Rate Conversion Case Studies Mobile Marketing 146

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Read this interactive quiz case study to see how Outgrow interactive content helped them achieve their objectives.

Case Study 45

Case Study Case Studies Outgrow Studies 45

Choozle

JANUARY 21, 2019

32 percent increase in conversion rate MoM. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. average cost per acquisition. average return on ad spend (versus 2.3x ROAS for fully-managed campaigns). 33 percent increase in session duration MoM.

Case Study 42

Case Study Case Studies Studies Cost per Acquisition 42

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. The post Case study: Choozle’s advertising strategies appeared first on Choozle: Digital Advertising Made Easy.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

NuSpark Consulting

MARCH 23, 2014

In a world where Traffic Acquisition Cost (TAC) is increasing, many online businesses are asking an important question – can we improve the rate at which our traffic converts into customers? . Conversion Rate Optimization (CRO) can be one of the most effective and cheapest ways to increase your online sales.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. A-Always, B-Be, C-Closing. Demand Generation is persuasion.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

NuSpark Consulting

JUNE 2, 2012

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. A-Always, B-Be, C-Closing. Demand Generation is persuasion.

Conversion Rate 100

Conversion Rate Landing Pages Paid Content Conversion 100

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Additionally, Red Bull achieved a bounce rate of only 26%. Red Bull Case Study. Volvo Case Study. Domino’s Case Study. Bosch Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. Plus, it’s a great way to reduce bounce rate, and it is highly shareable. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

The Lead Agency

MARCH 17, 2024

Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In the B2B sector, the journey from initial interest to conversion is often complex and nuanced. We get it, but every additional field can decrease conversion rates. In B2B services specifically, that goes up to 2.2%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

SnapApp

JUNE 14, 2016

Ask any marketer if conversion rate optimization (CRO) matters to him or her, and you’ll most likely get a “Well, duh” in response. Essentially, the conversion rate is the percentage of visitors that follow through and take action (like clicking a CTA button to join an e-newsletter, filling in a form, purchasing a product, etc.).

Conversion Rate 48

Conversion Rate Optimization Conversion Landing Pages 48

Biznology

FEBRUARY 18, 2013

To help alleviate the frustration, here are case studies. Here are 16 case studies that prove ROI of mobile marketing. PETCO : Expected the creation of a mobile website and a mobile ad campaign would be made up by higher conversion rates to coupons and offers. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

Case Study 69

Case Study Case Studies Lead Ranking Lead Scoring 69

Envy

JULY 31, 2017

The result: Extensive organic promotion through inbound and paid channels leading to over 27% conversion rate and a decision to repurpose it further by creating a sibling eBook, targeting a second key persona, Security professionals. After solid footwork, such as keyword and persona research, Aqua published assets targeting DevOps.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85