PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Check out our PathFactory Use Cases Resource Center that outlines best practices for the five tactic areas outlined in this blog.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Valasys

FEBRUARY 17, 2023

There are also cases where talents outperform, breaking the force of inertia to propel the organization toward success. Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. Some of the core assets that should be ready beforehand and primed for growth are: 1.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Outgrow

MAY 21, 2020

It caters to services like blogs, whitepapers, ebooks, and case studies. It specializes in licensed content curation, keyword research, and rank tracking. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Brafton is a full-service content marketing agency. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

ClearVoice

JULY 12, 2022

Case studies. If you find case studies boring, you may not be doing it right. Today’s case studies combine customer testimonies with data proving ROI and wrap it all up in a compelling brand story. Others may not make you enough money to justify the hands-on nature of an ABM model. Create the account plan.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). T-Mobile Curates Web Content , June 29, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Matthew Schwartz ( @mpsjourno ). The Sweet Spot: We’re all ‘smarketers’ now , July 8, 2010. Andrew Spoeth ( @andrewspoeth ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. These are conventional PR placements, but in this case, they’re about your content. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Marketing Insider Group

JULY 1, 2020

Think through how all the information you present builds your case and works together to make your point. Yes, there’s pressure on content marketers to prove the resources invested in case studies, videos, blog posts, infographics, social posts and other pieces of your content puzzle are well spent.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Hubspot

DECEMBER 16, 2013

A 2013 study by Econsultancy found that companies with political silos are two to three times more likely to describe themselves as failing in the area of marketing integration and alignment. Many studies have shown that small groups work more cohesively than larger groups. 5) Curate blog content. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. The point to the site was, after all, to help small businesses to grow through sharing advice, and some of that advice would live on product pages and in case studies.

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Content Hubs for Curated Content. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Content Hubs for Curated Content. Testimonials.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168