Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

MAY 5, 2023

For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results. In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. It found that investing in Google search ads drives an +80% higher rate of incremental store visits. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech

OCTOBER 13, 2022

Source: 2022 Optmyzr study of RSA performance of 13,671 randomly chosen Google Ads accounts. This action offers on average a 7% lift in conversions at a similar cost per conversion. Testing responsive search ads by conversion rate. Old way: Focused on conversion rates or conversions per impression.

CPA 95

CPA Cost per Acquisition ROAS PPC 95

Hubspot

JANUARY 29, 2015

Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Larry Kim of Wordstream reported a 50% increase in repeat visitors, a 300% increase in time on site, and a 51% increase in conversion rate by promoting his content using retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Sharpspring

MARCH 7, 2022

In any case, it’s difficult to set goals when you’re not measuring progress. Cost per acquisition (CPA). So, any marketers calculate the cost-per-acquisition (CPA) separately from CPL. The formula captures the overall conversions from a campaign: CPA = [total campaign spend] / [total conversions].

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

Single Grain

JANUARY 23, 2023

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

JULY 31, 2023

Instead, study the list of recommended keywords that are based on the top queries that people are searching for: Note: If you’ve got the Keyword Keg Chrome extension installed, you can see the search volume and competition score for each phrase (like the screenshot above). Analyze and Optimize: Analyze the performance of each campaign.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Single Grain

MAY 11, 2023

Your goal, in this case, as a business leader, is to control your online brand image and leverage it for growth. In most cases, you can expect to see a return of around 200% with PPC ads or, in other words, $2 for every $1 spent on ads: This makes it a reasonably safe advertising medium. Clicks : The number of clicks on your ad.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

DAGMAR Marketing

JUNE 14, 2019

In some cases you may need to expand the period of time to pull meaningful data. Your options to manage the relevance of your campaign include but are not limited to: Campaign structure Keyword choices & match types Negative keywords & lists Ad group segmentation Ad copy development Ad Type Landing pages CTR.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Once you update that targeting, the ad will start delivering a better CTR. Typically, right-column ads have terrible CTRs and Instagram campaigns will hurt your numbers. But there are some ads you should just cut.

Cost per Acquisition 111

Cost per Acquisition Paid Search Agency Facebook Cost Per Click 111

Convert

NOVEMBER 8, 2022

Pay less per acquisition by improving conversion/sales rates. Both of these goals can be achieved through conversion rate optimization (CRO). Quality score takes into account expected click-through rate (CTR), ad relevance, and landing page UX. When optimizing for Cost Per Acquisition (CPA), data is king.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

FEBRUARY 7, 2019

If your audience is too small, you run the risk of not having enough people to engage with your ad, which will lower CTR and increase your cost/click. This is an appropriate audience size that will ensure you are getting clicks on your ads to achieve a stable click-through rate that will lower your ad costs.

Paid Content 53

Paid Content Cost Linkedin Top of Funnel 53

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. Conversion rates : Metric that represents the percentage of website visitors who bought a product or responded to your CTA. Finding the right digital marketing agency isn’t easy.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Brandpoint

JUNE 24, 2021

CPA: Cost-per-Action. To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. CRO: Conversion Rate Optimization.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. In this case, a person may recognize a physical symptom (“problem”), but it might persist for some time before they take action and look for a solution. Content at the BoFu stage is geared toward making a sale.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. CPA: Cost-per-Action. CR: Conversion Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

DECEMBER 6, 2019

When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convert

AUGUST 15, 2022

The principles, in this case, are optimizing your Shopify store by improving what you have, fixing what’s broken, and ultimately, generating innovation. The discipline of SEO optimization is riven by spurious case studies and blanket best practices. Some ways to optimize product pages to outstanding conversion drivers are: 1.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59