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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

The campaign is housed on a dedicated microsite , with content being shared across H&R Block’s social media channels, such as Facebook , Twitter and YouTube. Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne. Social Media Case Studies'

Microsite 162
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Top Eight Reasons B2B Marketers Use Content Curation

Online Marketing Institute

Reason 1: Many of the marketers who have stepped into curation on an enterprise basis are thinking about getting closer to their customers by providing an information service that draws people with similar interests and keeps them coming back. Marketers view content curation as a social as well as a content initiative.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). When it comes to content marketing, the “80/20 rule” actually understates the case. B2B Marketing Insider ). Michael Brenner ). eMarketer ). Heidi Cohen ).

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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100
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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

How do you take advantage of someone’s habits without letting them know you’re studying their lives?”. It’s an interesting case study.”. Since at least 2013, its product curation and recommendation algorithm has made for headlines and case studies. higher open rate than those that aren’t. The Example.

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Innovative Growth Hacking Strategies for B2B success

Valasys

There are also cases where talents outperform, breaking the force of inertia to propel the organization toward success. Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. Some of the core assets that should be ready beforehand and primed for growth are: 1.

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How Account-Based Marketing Helps You Get Better Clients

ClearVoice

Case studies. If you find case studies boring, you may not be doing it right. Today’s case studies combine customer testimonies with data proving ROI and wrap it all up in a compelling brand story. Others may not make you enough money to justify the hands-on nature of an ABM model. Create the account plan.