Salesforce Marketing Cloud
DECEMBER 8, 2023
If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.
Stevens & Tate
AUGUST 31, 2021
A well-crafted drip email campaign can educate and inform your audience. However, done too frequently, or used only to pitch products or services, your audience may perceive these emails as spam. Read About Interactive Email Marketing Trends Here]. A marketing automation system is ideal for lead nurturing.
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Marketing Craftmanship
MARCH 12, 2020
Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. This shotgun tactic pushes out generic content through blast emails, direct (snail) mail and cold calling.
Sharpspring
APRIL 23, 2020
When used properly, email marketing can be one of the most effective ways to boost your business. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable. Email automation tools can help you keep you in compliance with CAN-SPAM laws too.
Jackie Walts
APRIL 11, 2018
Even if you’re compliant with email laws, spamming is really in the eye of the beholder. Once you have that answer, you can see what the customer experience is like. Eliminate what you can and calendar the rest. If you have marketing automation, you can use segmentation to help you prioritize more efficiently.
Mailmunch
JULY 6, 2021
According to Direct Marketing Association, emails generate an average ROI of $42 for every dollar spent — one of the highest among all communication channels. . In email marketing teams, they can also be beneficial in constantly tracking whether your processes align with the goals that you have set for your campaigns.
Content Standard
JULY 9, 2019
Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. In fact, a creative approach to email marketing is still one of the most valuable strategies a brand can utilize. But email is far from dead.
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