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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. How can you do that? Litmus Email Analytics.

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Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

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The State of Email Marketers’ Tech Stack

Litmus

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. In 2023, Adobe went 1-2-3 on the most popular design tools, but this year, Figma moved to #2.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Privacy Policies must also inform consumers of not just their rights, but how to exercise them.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Where can we get more information on applying BIMI to our emails? Newsletters.

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

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Maximizing Your Email Marketing Success

Navigate the Channel

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.