DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Direct mail is a key part of a multi-touch marketing campaign. Make sure that once you execute your campaign, your gift will be actually received.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

JANUARY 8, 2019

Here’s an example: Customer success reps will be able to instantly tell when a customer becomes less likely to renew, and they’ll be able to automate the most effective campaigns to re-engage them. For example, the way Einstein feeds into Marketo or Outreach. The customer success use case. What will that take?

Intent Data 149

Intent Data Intent Signal B2B Intent 149

DiscoverOrg

MAY 21, 2014

For example, we send out emails from UnifiedMail , Marketo , Intermedia and Sendgrid , so we have to authorize the IP addresses from those senders as DiscoverOrg even though they may be owned or hosted by third parties. Here’s a step-by-step guide to setting up your SPF Record: [link].

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

MARCH 27, 2017

Tier 1 – Each one gets deep research, a customized plan, personalized content, bespoke campaigns, and lots of one-to-one attention. Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. I’ll give you a recent example.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

APRIL 27, 2017

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. If you think you can fire off a cold email campaign to prospects in Canada, think again. Spam” is not a legal term, and definitions vary.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

DiscoverOrg

MAY 7, 2019

Time to plan your next marketing campaign or start prospecting into your top accounts! DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. Targeted displacement campaigns. Data quality and management. JUST KIDDING. Identify opportunity.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). Marketing then gives them the Account-Based treatment, by remarketing to them: Put them into a nurture email campaign, serve them display ads, target them with direct mail … then have Sales start calling again.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257