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The Point
OCTOBER 14, 2009
Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? That’s doubly true for search campaigns when, as we describe above: 1. That’s doubly true for search campaigns when, as we describe above: 1. Answer: yes.
The Point
NOVEMBER 14, 2014
Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.
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The Point
NOVEMBER 27, 2018
Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Click To Tweet. (HS)
The Point
JUNE 28, 2011
It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. Fast forward to today, and we’re still marketing white papers, except an image of that paper is only a right-click away. “Always show an image of the offer.” Still, the same principle applies.
The Point
APRIL 5, 2011
In the real world of B2B marketing, however, envelope teaser copy can easily decrease response. Why Focus Groups Don’t Work for Direct Marketing. The story reminded me of a similar experience we had with a client a few years ago for a campaign that targeted software developers. To download a free copy, click here.
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