Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. It's like any other social network, right? population).

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 3, 2010

[link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 13, 2010

[link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. He rehabilitates dogs and trains people. Tons of applicability for social networking.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Isn't the same for b2c though? I'm just a little confused.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Sprout Social

JANUARY 3, 2017

If you’re a brand, you still might be weary to hop on the Instagram Stories train. While many businesses struggle with pointing out the benefits of networks like Snapchat, there’s still ways to be successful. Use Instagram Stories to highlight the exclusivity of the network to drive buzz and word of mouth marketing.

Brand Identity 108

Brand Identity Branding Word of Mouth Network Marketing 108

Webbiquity

AUGUST 28, 2012

However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How should we staff for this and train current employees to contribute? Social Media Facts and Stats.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Single Grain

NOVEMBER 25, 2019

Sometimes referred to as viral advertising , “Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet. RevShark Great post Jay.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

reading about social media and trying different communities. I mean, I could have spent all day every day training myself. When I was first learning some of the basics, I spent countless hours (after work Elizabeth, I swear!) At larger agencies, however, it's a bigger challenge.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. Another wake up call and a definitive track on which some engagement efforts should be committed. Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. Another wake up call and a definitive track on which some engagement efforts should be committed. Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I'm not even going to try. Thanks for the thought-provoking post!

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. Their intern is well-trained and they respond with good-natured humor to people. They also challenged party-goers to dress in Mad Men themed costumes. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. Good post, Jay!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

LeadSquared

APRIL 14, 2016

If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting. Social networks and content distribution networks like Outbrain and Taboola can help you build awareness.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

seo.co

DECEMBER 8, 2020

Email list subscribers are much more likely to convert, review your company, and recommend you via word of mouth to their friends, so it’s extremely valuable to build and nurture your email list. Social media buzz. The brand mentions, inbound links, and social buzz this would generate could be valuable for your business.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

AUGUST 21, 2018

Since word-of-mouth marketing is the single most powerful marketing tactic , it’s wise to not only serve your customers but also equip them to become advocates for your brand. Train and equip your customer service team to not only handle requests and problems but also delight and empower your customers. Content Marketing Trends.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Nor is it on their radar. Also, sound judgment is largely evident in hindsight, when the die has already been cast, and the results delivered (or not).

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 28, 2010

What Keywords Will Be Used to Find It: Social media ROI, social media statistics, measuring social media What Do We Want Them to Do After Consuming It (Call-to-Action): Subscribe to C&C blog, contact C&C about training their teams on this metrics selection process, share the chart with colleagues 3 Success Metrics: Social sharing, RSS subscriptions, (..)

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128