Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. Content analytics tools. Customer analytics tools. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ViewPoint

FEBRUARY 4, 2014

This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Sentiment analysis considers the behavior of prospects in the social sphere rather than on your website. Then there’s optimization techniques that perfect campaigns through multivariate testing. Test it, and prove it!

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. It helps you analyze content to see what’s gaining buzz in your industry.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Buzz Marketing for Technology

MAY 15, 2013

Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. The savvy CMO uses all these methods to strike the delicate balance between intuition and analysis. Placing the CMO in charge allows for the best of both worlds.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Salesforce Marketing Cloud

DECEMBER 19, 2023

Analysis: After a predetermined time, the results are analyzed to determine which variation was more effective in achieving the desired goal. And, learning from your results involves a ton of data analysis. AI is all the buzz these days – and for good reason. The winning variation is then chosen.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Convert

APRIL 25, 2023

But for analysis and especially research, a human touch stays necessary.” When looking at attempts to automate multivariate experiments… where some tools have allowed for winning combinations to receive more traffic as the experiment runs automatically. But sometimes you want learning. Hopefully, though, you get the picture.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Good Read: The Complete Guide to Multivariate Testing in 2022. But the quarter will come and go without you ever seeing the promised spike.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105