Remove search-engine
article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Achinta offers his industrial clients marketing for engineers by an engineer. Get Engineers Can Sell white paper now.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. { FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. What is content curation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HELP! My CMO Is Big on Hacking!

LEADership

Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes. conversion.

CMO 40
article thumbnail

Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). This will help brands build natural links to their websites as the keyword statistics reflects on the searches the target audience naturally wishes to refer to.

SEO 59
article thumbnail

Making Your Industrial Website Be All It Can Be

Industrial Marketing Today

Source: Wikipedia ). Right from the get go, the entire focus of the site redesign is on search engine optimization (SEO). Search engines and SEO will drive traffic to your industrial site but it is your site’s content that must convert it into qualified leads. Plenty as it turns out. Her statement is spot on!

article thumbnail

Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). This is a measure of all the traffic your site has received from organic searches in search engines like Google and Bing.

article thumbnail

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. Navigational Search. Though Google gets roughly 3.5

SEO 28