Adobe Experience Cloud Blog

JULY 20, 2009

So, I went through a process of refreshing our content to focus on business-issues and communicating in the customers' language. It's a relatively high-ticket value offering, with all the attributes of an enterprise sale (complex sales process, long decision cycles etc.). It's a volume business, operating on a daily sales cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 6, 2019

Modern buyers research an innumerable number of times & specifically about their separate areas of concern, at each stage of their buying cycles before they make a final buying decision. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers. Customer experience is the new marketing.”.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce requires businesses to streamline eCommerce workflows and processes and optimize the benefits of fully integrated systems. To be successful in B2B eCommerce, businesses need to focus on building a strategic alliance to address customer priorities such as security of personal data handling and processing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 9, 2019

Oftentimes, the sales team isn’t aware of the pieces of content that their sales-ready prospects have already been served with, during their nurturing processes as leads. For deciphering the methodologies to architect perennially healthy sales pipeline, feel free to get in touch with us.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). In the year 2019, the success of an enterprise’s email marketing campaign pivots around the ability to provide value to its customers throughout their buying cycles.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 28, 2019

While Quentin will talk about big & small data on Day one of the conference, several other experts are also scheduled to discuss & unfold impactful approaches towards the data-driven decision-making process. Make Business Connections: . Discuss the Evolution of Marketing & the Road Ahead : .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). The following might act as essential addendums to display ads: Videos. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40