Buying Cycle Paper Trade Show Twitter Webinar 
Industrial Marketing Today
APRIL 21, 2010
Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Ambal's Amusings
MAY 27, 2010
What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. " Match Content to the Buying Process " Ardath Albee's Bio. An additional consideration is the different needs among members of the buying committee—influencers. Ardath Albee.
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Adobe Experience Cloud Blog
FEBRUARY 15, 2012
An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Getting started is the key.
Industrial Marketing Today
JULY 9, 2010
For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.
The ROI Guy
SEPTEMBER 17, 2010
The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 These three issues are having a measurable impact on marketing.
Ambal's Amusings
JULY 15, 2010
Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Blog WhitePaperPundit Twitter Jonathan_Kantor.
Online Marketing Institute
MAY 18, 2010
Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.
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