PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Once your message has prompted a response, technographic data can then inform the conversation your sales agent has with the prospect. How they are implementing and utilizing their varying systems and platforms?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Valasys

JULY 12, 2019

Following cost optimization tactics are specific to marketing & can help the B2B marketers in optimizing the cost on marketing -for better returns on marketing investment (ROMI), as well as to optimize the website conversion rates, & in turn the overall revenue from sales investments: 1.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SalesIntel

SEPTEMBER 21, 2021

To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data. You may want to ask for a phone number, based on your buying cycle and whether or not you have gained their confidence, but each extra field decreases your form conversion rate.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Higher Page Views per Visit & Lower Bounce Rates . The Average Time Spent by the audiences on the website.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

APRIL 3, 2020

Optimizing customer interactions elevates the customer engagement metrics such as visitor engagement rate and operational readiness (eg. Use Content tailored to specific buying cycles and channels and employ omnichannel retargeting. Time to market).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

SalesIntel

OCTOBER 16, 2023

Studies show that even the slightest investment in tailored marketing can help improve customer satisfaction rates by 20 percent, and boost sales-conversion rates between 10 and 15 percent. However, at the same time, research shows that personalization can help improve, and increase the customer buying cycle.

ROI 40

ROI B2B Marketing Personalization Planning 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 9, 2019

ABM helps marketers achieve their bottom-line goal of Conversion Rate Optimization (CRO). Attribution modeling for quantification & optimization of sales’ conversion rates generated through the ABM endeavors, technological constraints & lack of understanding of the ABM execution mythologies are also the prime areas of concern.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

JULY 25, 2019

The B2B marketers these days utilize the data gathered from the intent-based signaling of the prospects, which includes scrutiny of their demographic, psychographic, firmographic, “fit-data”, technographic insights, along with their past buying behavior, research methodologies & browsing habits.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45